The moment plant-based nutrition enthusiasts have been waiting for is here, and ‘the truth’ is finally about to come out. The highly anticipated new series from Biggest Loser producer, JD Roth, launches Sunday, June 11th on Z Living . The Big Fat Truth–the book and now TV reality show–by Roth focuses in on whole food plant-based (WFPB) nutrition, exercise, and the emotional component required for permanent sustainable weight loss. When asked by Z Living Staff, ‘What is the big fat truth?’ Roth says,
The big fat truth is that there’s no quick fix. There is no diet that is going to work, there’s no piece of exercise equipment you can use and there’s no pill you can take.
Another big fat truth is that commerce and business don’t want you thin because everyone wins when you’re not thin. You buy more food that’s not good for you and you have to take more medications.
There’s more money being spent on the healthcare side so guess who wins? All the choices that you make provide a lot of business for other people.
Under the guidance of Michael Greger, MD, FACLM, author of the NY Times Best Seller, How Not To Die and founder of NutritionFacts.org, the show’s participants–which include teachers, nurses, diabetics, new moms, chefs, and previous Biggest Loser contestants– are monitored as they consume a plant-based diet for 90 days. Roth tells Z Living,
This show gives me the chance to spread the gospel of healthy living both physically and mentally, while showing the viewer how we really get weight off people.
For the premiere show of The Big Fat Truth, producers will bring back six former contestants from The Biggest Loser who lost a collective total of 630 lbs, but then gained back all the weight they had fought so hard to take off. Roth spends 3 months showing them what he believes are the keys to permanent weight loss.
Weight loss does not have to feel extreme; it can be done in simple, actionable, and realistic steps that work for you. But what it does take is determination and commitment.
Upcoming shows in the new series will include unsung heroes–moms, teachers, nurses, diabetics, and chefs.
They’re everyday heroes who make big sacrifices to help others. But in their own lives … they pay the ultimate price. Now, JD Roth helps unsung heroes break the bad habits that are damaging their health. –Z Living
UPDATE: Check out my review of The Big Fat Truth and watch the first TWO episodes in this article Teachers Learn about Nutrition on ‘The Big Fat Truth’ (from producers of Biggest Loser),